Recrue Media - Retargeting Advertising!

Willy is cooking up some idea about retargeting companies.  The first thing that Willy has to figure out is what is retargeting? For this information willy did some research and he found Recrue Media.  What Willy found out is that Recrue Media is an online retargeting company. 

Willy, through his research found that Recrue Media's key to successful online retargeting advertising is the largest audience reach with a highly relevant message. With over 90% of US Internet users reached by Recrue Media, advertisers are assured the widest reach of websites for their banner ads. 

So, in short retargeting is simply  targeting advertising as someone who has already been at your site because they have an interest.  You find these people and then you go to them with targeted advertising.  Sounds pretty in depth, right.  Well, this is pretty in depth stuff and Willy thinks it is a good idea.


Willy needs to do some more research on this.


10-4 Willy